Businesses and marketers experimenting with Facebook Ads are often impressed by the granularity of its targeting options, as well as the tools they have at their disposal for creating beautiful, engaging ads.
However, one element of Facebook Ads that consistently takes newcomers by surprise is the potential return on investment that advertising on Facebook offers, and how far savvy advertisers can stretch a limited ad budget on the platform.
Although the budget of a Facebook advertising campaign will vary widely depending on a range of factors, such as scope, messaging, and overall campaign objectives, Facebook Ads are remarkably affordable, especially when considering their potential impact and the granularity with which advertisers can target their ideal audiences.
This highly competitive pricing makes Facebook Ads a very attractive proposition to small businesses and companies with limited resources — not just big brands with vast marketing budgets. Combined with the remarkable potential returns offered by the platform, Facebook Ads is one of the best-value online advertising solutions available today.
Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities as detailed in this comprehensive Facebook vs.
Google Display Network infographic , the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.
Harnessing the power of both paid search and paid social is a remarkably effective advertising strategy. However, it necessitates a dual advertising strategy that aligns with the strengths of each respective platform.
Divided into three distinct tracks beginner, intermediate, and advanced users, PPC U has everything you need to master paid search and paid social, and to help even the most modest advertising budget work harder and smarter. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. Facebook Ads vs. About WordStream Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Find out if you're making mistakes in AdWords. According to ScienceDaily, fewer than one in five users is able to accurately identify native advertisements. PPC visitors are 50 percent more likely to make a purchase than organic visitors Unbounce. Nearly 30 percent of searches for something in a specific location will result in a purchase Google.
Three out of four people who find helpful information based on their location consider visiting brick-and-mortar stores Google. Almost one-third of all searches made on mobile phones are location-based Google. More than 40 percent of consumers use their smartphones to conduct research while inside a brick-and-mortar store Google.
Almost 70 percent of searchers on mobile will call a business using a link from the search PowerTraffick. The highest average click-through rate in Google AdWords is found in the dating and personals industry, while the lowest click-through rate is found in the legal industry.
The highest cost-per-click is found in the legal industry, while the lowest cost-per-click is found in the dating and personals industry.
The average conversion rate across all industries in Google AdWords on the search network is 3. Conversion rates are highest in the dating and personals industry at over 9 percent. Conversion rates are lowest in the advocacy industry at 1. What Makes People Click and Convert Certain types of advertisements get more clicks and conversions than others. More than 40 percent of clicks go to the top three paid ads in search results Wordstream.
Sure, Google Ads is positioned for success when it comes to pay-per-click advertising, but why does it work? Why or even how does Google Ads and its advertisers get people to not only click on ads but also act on them? Even though Google Ads can drive stellar results, you must consider its cost. For many businesses, advertising on Google is cost-effective because Google AdWords lets you choose your budget and bids, as well as change them at any time. Can Google Ads help you not only reach your audience but also get them to convert?
Get even more insight into Google Ads conversion rates with this table. It covers average conversion rates for the Google Search Network and Google Display Network and breaks those averages down by industry. This ad network offers your company access to almost all online shoppers. Today, reaching consumers and business buyers demands a multi-channel and device approach, which is why businesses across industries use mobile advertising. With Google Ads, your company can access a full-fledged platform for advertising your products or services to users on tablets and smartphones.
The latest ad from Google, Google Local Services ads , also deserves attention — at least from companies in the home services sector, like contractors, plumbers, and electricians.
Incorporating these ads into your online advertising strategy can help you reach and sign more leads in your area. You can read everything about Google Ads, from reviewing its starter guide to browsing its statistics, but the best experience comes from actually using the platform. Contact us online today or give us a ring at to learn more!
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