Who owns princess house

As a single-market company, it remains focused on expanding its domestic markets, including the larger ones of Southern California, Houston, Dallas, Chicago and Atlanta.

Until the infrastructure is in place—including an e-commerce platform that is a critical component of international expansion—Tang says the company will remain focused on the opportunities to expand domestically. Princess House is well known in direct selling circles for having a salesforce and customer base that are predominantly Hispanic.

The company has great brand equity in the Hispanic market—a solid reputation as a company and for the quality products it brings to market. Tang believes the immediate future for her company involves expanding this market further. I see a lot of room for us to continue. The largest pockets of Hispanic populations can be found in California, Texas and Florida.

Up until , Princess House did not have complete data of the age demographic of its sales field. At the beginning of , the company began tracking ages, and as of October, research showed that 35 percent of the people joining the company were younger than Statistics also showed that of the currently 25, consultants in the company, they are more than 85 percent Hispanic and primarily female. What is interesting to note about this ethnic group is that, according to a U.

Direst Selling Association report, Hispanics derive greater annual income from direct selling than that of non-Hispanics, and 89 percent of Hispanic direct sellers are likely to recommend the channel to others. And that bodes well for Princess House. As Tang mentioned, she sees the key to growing domestically to be reaching out to the next generation, and that is what Kelly Harte, vice president of sales strategy and development, has been focused on this past year.

However, having a predominantly Hispanic salesforce did not come without its challenges this past year. However, despite politics, Harte and her team continued to move forward. So, Princess House developed its version of a virtual Cafecito, an online coffee chat in which a small group in one house can be virtually linked to other houses via Skype, Facebook Live or any similar digital tool.

In , Princess House will be implementing a learning management system that will allow consultants to take full classes or just browse reading materials or videos. Princess House consultants are recognized on stage for their accomplishments. While the Cafecito has been a popular recruiting tool, what is really generating excitement among consultants is the new Vida Sana collection.

The Vida Sana cookware allows users to cook vegetables, proteins and meats with little to no oil or water. As a result, consumers have a healthier cooking option. So the company worked with Eurofins Scientific, an international life-science company that provides analytical testing, to test how nutrients were being kept in foods cooked in Vida Sana.

The laboratory tests show We are able to empower our field to say this is what consumers are looking for and this is what we delivered. Princess House consultants take part in celebrating the company as well as each other during a recent event. That meant taking a hard look at the use of technology at the company. When she took over the reins of Princess House in , Tang had more challenges than the fax machine being the only way to connect with the company.

Legacy platforms did not support the type of growth needed in the direct selling channel, particularly regarding mobile technology and social selling platforms. A new platform is on its way, though. This will provide consultants with more opportunities to engage with existing and new customers as well as assist them in creating a new channel of distribution. Princess House already has developed several technology tools to help with recruiting and purchasing.

In , Colgate Palmolive purchased the company, and then in a group of private investors led by Ray Chambers acquired Princess House.

The Consultant base continued to grow, and the product line became more relevant, attracting more customers. Today 75 percent of Princess House Consultants are Latino. In change included yet another switch in ownership when the Chambers family personally purchased the company. Tang assures that the company will not walk away from who they are but will refresh their image.

She knew the founder personally and started her Princess House career when she was 50 years old. An important aspect of generating such Consultant loyalty starts with training.

Now each new Consultant kit includes training materials, such as a workbook that helps them plan their business, as well as informational guides, DVDs and a Consultant manual.

Field training managers have been hired to train the leaders in the field, and weekly training calls are also available. The minute new Consultants sign up they receive a Consultant portal and a free Consultant website, and videos have also become a vital part of how Consultants are trained.

Some videos teach using tortillas and fajitas while the non-Hispanic market receives training with salmon and vegetables. Our market knows that we know them and think of them when we develop business tools.

Because of this valuable training, I now serve as a board member for two local agencies and participate whenever I can in a variety of community and fundraising events. Our program, Birthday Dreams for Foster Kids, still uses some of the extra gifts leftover from the Christmas donation. So far, the large donation has touched the lives of over 19, kids in the foster system. Lindy Webb, Executive Assistant and Special Projects Coordinator for the organization, explains that they have four clinics that service those in need.

As the saying goes, the world moves on and we must move with it. And Princess House has enthusiastically embraced the charge to move forward. Posted in Daily News. Related Articles. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.

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Founding Story Princess House, Inc. It is a multi-cultural operation with more than 40 years of experience in the direct selling industry. Princess House, Inc. Spanish-speaking consultants make up about percent of their independent sales force. Impact on the Industry Princess House, Inc. Discussion of Products Princess House, Inc. It also sells a variety of recipes and entertainment products. Representatives have the opportunity to earn free product, receive free training and support, and have their own free personalized website.

The company offers the following six reasons to join:.