The latest supermarket study from consumer champion Which? Throughout October the team at Which? These include own-brand products like apples, eggs and tomatoes as well as branded items like Kenco coffee, Oxo stock cubes, and Twinings English breakfast tea. It then uses these daily prices to produce an average cost for that trolley of goods for the month.
So Which? Basket cost. Of course, most of us end up picking up a more substantial number of goods when we go grocery shopping, so Which? This larger shopping list includes more branded items, like Cathedral City cheddar and Colgate toothpaste.
There are a few really striking results here. However, after you look beyond those two the price differentials start looking far more sizeable and will be pretty noticeable on your bank balance. The fact that Tesco is now more costly than Ocado is also notable, given the reputation that Ocado and Waitrose have of being something of a premium brand.
The bigger supermarkets have done pretty well over the last year and a half, in part due to the fact that they offered delivery or click and collect services. Asda Asda. We also compared a trolley packed with 82 items the original 23 plus 59 more. We check the prices of hundreds of grocery items at every major supermarket every day throughout the year, using an independent price comparison website.
We include special offer prices but not multibuys, to keep it as fair as possible. In August, our shopping list combined branded items such as Kenco coffee, Oxo stock cubes and Twinings English breakfast tea with own-label products, including onions and milk.
A nationwide shortage of lorry drivers has led to warnings from some supermarkets about a knock-on effect for groceries. The government has said the food supply chain is resilient and is taking measures to tackle the driver shortage.
Meanwhile market analyst Kantar said its data showed that with the end of social distancing restrictions, people have been happier to head into stores for more regular, smaller shops over the past month.
How do bigger shopping lists compare? Find out more: the grocery brands you should never pay full price for How Which?
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