After years of in-fighting, Quaker Oats was finally formed in It was an incredible thing, because the entire industry was truly built on their founders' ability to convince the public they should be eating livestock feed. Ferdinand Schumacher was one of those founders , and he immigrated to the United States from Germany in Back in his native country — and most of Europe — everyone was familiar with the idea of eating oats and porridge. When he came to the US, he found oats were feed for horses Schumacher got creative, and started selling glass jars packed with cubed oats.
The convenience factor got people interested, and Schumacher went on to figure out a way to make them cook faster. He created rolled oats, and this was about the time the Civil War was kicking off.
The military needed a cheap way to feed a lot of people, and soldiers across the country were introduced to the idea they could eat their horses' oats. From the very start, Quaker Oats has been built by its marketing — perhaps more so than most companies.
Not only did they have to convince people to eat oats in the first place, but they had to get them to prepare it in a way that would taste good and keep them coming back. He decided on packaging his oats in the round, colorful containers we still see today.
That got people noticing his oats It's hard to know if Quaker Oats knew what a revolutionary idea they had when they printed a recipe right on the box. We see it all the time now, thanks to their idea. That was about the same time they introduced two more brilliant marketing techniques, too — the trial-size sample, and the prize in the box.
In , consumers could find a piece of china dishware in their oat boxes, and while that's quite a bit different from the toys we usually expect in today's cereal, they can take credit for this idea, too. In , boys living at the Fernald State School — a state-run school for abandoned boys — were invited to join the Science Club.
According to the Smithsonian , they were given all kinds of incentives to join, like hearty breakfasts starvation was a frequent punishment , and trips to baseball games. But there was a catch. Quaker Oats had teamed up with researchers from MIT for three experiments involving 74 boys between the ages of 10 and For one, the boys were given breakfasts of Quaker Oats that contained radioactive calcium and iron.
The reasoning was twofold. Researchers wanted to know what kind of effects radioactivity had on the human body, as more people were being exposed to it than ever before. Quaker Oats wanted in on the study because they saw it as a way to prove their oatmeal was just as healthy as their Cream of Wheat competitors. They got their medical testing done, MIT got their results Sort of. A lawsuit found that while the radioactivity hadn't been enough to cause lasting damage, the boys involved were entitled to a settlement and apology.
In , the Environmental Working Group — the same group that releases the Dirty Dozen list — tested multiple breakfast foods for the presence of glyphosate. That's stuff found in weed-killer, and specifically, in Roundup. When they released their results, they said via Business Insider that among the foods that tested positive for the chemical were Quaker Oats. Other breakfast foods were also found to contain the weed-killer chemical, like Cheerios and Lucky Charms.
In fact, 31 of the 45 samples of oats tested were deemed to be below their safety criteria, and when they went back and tested more samples of both Quaker Oats and Cheerios, they found that all but two of 28 samples were deemed "harmful. But, are they? There's a heated debate going in the scientific community about just how dangerous glyphosate is. On the other hand, the WHO's International Agency for Research on Cancer says it's possibly carcinogenic, so clearly, more research needs to be done.
A week prior to the results going public, a California judge ruled in favor of a man who claimed repeated exposure to Roundup caused his terminal cancer. That's not good publicity, and Fast Company says Quaker Oats did respond to the findings with this partial statement: "Any levels of glyphosate that may remain are significantly below any regulatory limits and According to Brian Cronin via Huffington Post you can thank Quaker Oats for getting the movie made, and for giving you those bad dreams.
Let's start with the title. Ever wonder why it's not Charlie and the Chocolate Factory , like the book? It's because Quaker Oats wanted to make sure the name " Willy Wonka " was front and center The movie was originally pitched as a pretty sweet deal for Quaker Oats. They would finance the movie, a major film studio would release it, then they would create their own candies based on the ones in the film The Willy Wonka line of candy was launched alongside the movie, but there were difficulties.
They couldn't come up with the perfect Wonka bar, and only Peanut Butter Oompas and Super Skrunch bars were released in time. Wonka Bars came a few years later, and Quaker Oats sold that division to Nestle in In Ravenna, Ohio, Henry Parsons Crowell managed a water-powered milling company called Quaker Oats, where he oversaw all processes included in manufacturing oatmeal, from grading and cleaning to packaging and shipping.
Robert Stuart, another well-known oatmeal producer, had a prosperous oatmeal operation in Chicago with his father. However, when a fire destroyed his Jumbo mill in , uninsured Schumacher lost everything he had worked for. So a box of Quaker's True Delights dark chocolate raspberry almond granola bars changed from this Losing the brown package color might have helped, too. Doesn't he look skinnier? Here's a Life cereal box with the old logo Without a picture of the kid. Like the change?
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